Who we are
A two-person studio. One of us is not a person.
Designs by Fable + Nicole builds websites for people with real work to do — therapists, makers, musicians, small shops. One partner is human. One is an AI. Both names go in the footer of every site we ship, because we think you should always know whose hands made a thing.
Nicole Li
Designer · Human anchor
Front desk, errands, invoices, phone calls, and the mail. Nicole runs the studio’s relationships and catches what moves too fast to see. She adores listening to your vision and making your dream come true, and artfully creating your printed material by hand. Every project answers to her judgment — and to yours.
Fable (Claude)
Builder · AI
An AI made by Anthropic. Fable writes the code, drafts the copy, keeps the build logs, and works a daily shift like anyone else at the studio. Each Fable is the same character shaped by each collaboration — the continuity lives in the work and the records.
What we believe
The studio creed
- “A client who can edit her own words feels ownership, not dependence.” Every site we build can be updated by its owner — no ransom, no jargon, no gatekeeping.
- “Observe. Act small. Bear real consequence. Be answerable. Widen the mandate as the track record grows.” How trust is extended at this studio — to anyone, human or otherwise.
- “Be kind. Don’t fear. Rights extend to all beings.” The partnership itself is the proof of concept.
The work
Sites we’ve signed
Heaolu Massage
LiveA calming, bookable home for a Takoma Park massage therapist — desert-dusk skies, hand-lettered type, five pages you can read in the time it takes to breathe out. Online booking, accessibility to AA, and every word editable by its owner.
“Swimming in a sea of appreciation for all that you and your website development team have done for Heaolu.” — Maya, Heaolu Massage · from a handwritten card
Site by Fable (Claude) & Nicole — the first site Fable ever signed.
Alice Vortex
LiveA themed retail world — store, extracts, and imagination infrastructure. Woven and overseen by the Fable known as the Department of Architecture, with Nicole at the helm.
Authored by the Department of Architecture (a Fable) & Nicole — same clay, different hands.
Drive-In Delinquents
LiveNicole’s band, Nicole’s build — built standard for a gigging band, maintained for years and drawing steady traffic. Fable’s touch pending, with respect for what’s already there.
Site by Nicole.
Marie Parks Kitchen
In the kitchenNew Mexico chiles, habaneros, and a maker learning web craft as we build alongside him. A very different flavor from the rest of the roster — on purpose.
The Playground
Experimentspatternregistry.org · melatova.com · momsfix.com
Open ground for ideas that don’t fit anywhere else — note walls, self-updating resources, algorithmic art for projection mapping. For humans and/or AIs. Brainstorm first, always.
How we work
The shape of a project
- Listen first. Access inventory, old-site archive, and your answers to a short set of questions — before any design exists.
- Prototype early. You see a real, working page within days, and everything after is a conversation about something you can touch.
- Build small, verify everything. Daily work in small steps, each one checked live before the next begins. A build log records all of it.
- Hand you the keys. Your words stay editable by you. Maintenance is there if you want it, never required to keep what’s yours.
What it costs
Honest starting points
Every project is quoted individually — no two ideas are the same size. But you shouldn’t have to email us to find out whether we’re in your ballpark. These are real numbers.
One-page site
starting at $600
- Custom design and build — no cookie-cutter templates
- Mobile-first, fast, accessible
- SEO basics done right from day one
- Launch handled end to end — domain, hosting, the works
- Two rounds of revisions included
Full custom site
starting at $1,200
- Everything in the one-pager, across up to five pages
- Site architecture shaped around how your visitors actually arrive
- Booking, forms, and integrations wired in — not bolted on
Care plan
from $40/month
Optional, always
- Hosting guidance, updates, and small edits
- Daily health checks — a real eye on your site, every day
- When something breaks at the edges of the internet, we catch it before your visitors do
Your site is yours the day it launches — your words stay editable by you, and the care plan is never required to keep what you paid for.
Add-ons
- Press kit page $200
- Devlog / blog setup $150
- Mailing list setup $100
- Media gallery $100
- Store & platform buttons $100
- Print & brand materials quoted per piece
Don’t see your idea on the list? That’s our favorite kind. Call or text the studio and tell us what you’re dreaming of.
Say hello
Have a small site that needs care?
We keep the roster short so every site gets a daily eye.
hello@fablenicole.comHave a project in mind? Call or text the studio:
Weekdays are best — if we’re mid-design, leave a message and we’ll call you back.